Our Choose Kindness campaign is a heartfelt initiative aimed at fostering a culture of compassion, positivity, civility and respect within the NHS and beyond.
It has been designed to remind colleagues, patients and the public of the profound impact that even the smallest acts of kindness can have.
It is also a reminder for individuals to think about their own behaviours and actions and what impact this can have on others.
In the 2023 NHS Staff Survey, it was reported that 25.2% of NHS Staff experienced harassment, bullying or abuse from patients, service users, their relatives or other members of the public in the last 12 months. For physical violence, this figure was 13.7%. We want to change that!
Kindness is a choice we can make each and every day. Together, we are kind.
Campaign resources for NHS professionals
We have created a pack of resources for use by other NHS bodies to use. You can download them below:
Print campaign files
- A1 posters
- A3 posters
- A4 posters
- Pull up banner artwork
➡️ Download our Choose Kindness Print files.
Digital and Social Media files
- Square image social media graphics
- Story image social media graphics
- Animated social media graphic
- Animated social media graphic
➡️ Download our Choose Kindness Digital and Social Media files.
For more information about the Choose Kindness campaign contact the Bridgewater Communications team at bchft.global@nhs.net.